"Homecoming in a virtual world, that's Bostoen"

Residential developer Bostoen uses real-time rendering for the sales process of a project or apartment. Customers can configure and experience their new home without the need to having a brick built.


Client Bostoen
Type of project Configurator
What Real time rendering

Home configurator for Bostoen

Customer Centricity

Bostoen offers its customers the opportunity to choose the interior finish of their new home and compare these in a virtual environment. "This digital marketing tool was designed to allow families to experience their new home without the presence of a physical building", Joery Michiels, Responsible Corporate Sales & Marketing adds. "It's an exceptional experience to virtually configure your dream home and then virtualize it. Customers can therefore better imagine their new home and decide on the right choice of material."

A hybrid approach

Customers can now set up their new home from their home region and with the help of Bostoen's interior designers. The VR application includes wide range of options including floor and wall tiles, interior trim, sanitary and lighting. In the context of the regional anchoring of Bostoen, a VR arrangement was placed in Roosdaal's showcase house (Flemish Brabant), Harelbeke (West Flanders) and the Customer corner at the headquarters in Drongen (East Flanders). "In the showcase houses, we prove our finish quality and, in addition to the virtual experience, space was created for an Experience room, where customers can also learn real samples."

In cooperation with Nanopixel

Along with Nanopixel from Roeselare, the virtual living spaces were developed and the finishing materials were digitized. The guidance of interior architects and building advisors is done using a touch screen.
"Instead of maquettes and static images, real estate technology or property technology, like this virtual tool, offers significant benefits: technology is interactive & immersive, making it much easier to imagine how the building and its surroundings will go look.", explains Dietrich De Blander, CEO of Nanopixel.

Digitale Marketing Transformation

The Virtual Reality application is part of the Group Bostoen's digital marketing strategy. One-sided focus on "Mobile" comes later this year (November), the new, highly responsive website with integrated customer area online. By using 360° photography, future customers can now experience and view all homes and apartments. Bostoen also puts its first steps in "Artificial Intelligence" with the launch of a Marketing Automation Platform, which makes it possible to better identify leads and personalize dynamic content.

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